Say hello to sweet baby Cole. This little Mississippi State bulldog (I am partial, being a bulldog myself) is so happy in his Bitsy bag, he is practically beaming! His mom is very happy too, and for good reason. Cole was really attached to his swaddle blanket but when he was about 3 months old he began wiggling out of it. And soon his mom discovered the Bitsy bag as a next step option to keep him safe and warm through the night, and he loves it- waking up with this heart melting smile every morning. I have had countless moms that have told me similar stories about discovering and loving the Bitsy bag and it absolutely makes my day. I created the Bitsy bag for my own baby, but I created the Bitsy company as a way of developing products from a mom’s perspective to give other moms peace of mind. And what more could I ask for?